Best free Etsy research tool: four free options and their limits

Best free Etsy research tool for each job

Start with Etsy Marketplace Insights, which gives 15 free keyword searches a week, then add EverBee Hobby for listing views, reviews and favorites. Hobby is $0 and "Free forever" in EverBee's words. EverBee says it has no free trial; its free Hobby plan needs no card.

EverBee Hobby: what the free plan shows

Hobby shows views, reviews and favorites on listings, 10 keywords, basic filters, and favorites lists of 5 keywords, 5 shops and 1 custom folder. EverBee's pricing page gives Hobby 10 keywords, and its help center describes unlimited analytics searches, so the keyword limit and the product-search limit are separate.

Sales, revenue and conversion estimates sit on Growth and Business, not Hobby. The Is EverBee free? guide covers the free plan in full.

eRank Free and Alura Free: daily limits

eRank Free has no time limit: 5 keyword lookups a day, 1 shop with 50 listings and 5 listing audits a day, with no card needed. Alura Free allows 5 daily keyword and product searches, a profit calculator and a database sample of 1 million products and 25,000 shops.

Both count in days, so the allowance refills each day, where Marketplace Insights counts in weeks.

Etsy Marketplace Insights and Etsy Stats

Marketplace Insights is Etsy's own search data: what buyers search for, and trending searches in your categories over the past 30 days. Sellers can run up to 15 keyword searches a week for free.

Etsy Stats sits in Shop Manager and covers your own shop: visits, orders, revenue and the search terms that brought shoppers to your listings. Etsy's article names no fee for it, so it is a seller's own-shop view rather than one of the four options above. Sale Samurai also names a free plan, but its pricing page does not show that plan's limits.

When a free plan stops being enough

The limit you hit first decides the paid step. EverBee Growth adds sales estimates, eRank Basic adds lookups, and Etsy Plus at $10 a month removes the Marketplace Insights cap. A free plan is the only free way into EverBee: Hobby costs $0 and no trial is offered.

A shop that hits a free plan's search limit every week can test a paid plan with the break-even sum in the EverBee pricing guide: plan cost divided by profit per sale. See the best Etsy keyword research tool and how to do Etsy keyword research before paying.